Tenfold Local

Case studies

Bramwell-McKay: 7 new locations on page 1 of Google in 1.5 months.

Vazul Hites, founder of Tenfold Local. Masonry and brick staining, Indiana. Updated .

Home page of bramwellmckaybrickstaining.com: a dark hero photo of a stained brick building with the headline Your Projects Deserve the Best
bramwellmckaybrickstaining.com, the dedicated brick staining site.
Visit websitebramwellmckaybrickstaining.com (opens in a new tab)

The situation

Bramwell-McKay is a family masonry company in Indiana. Kate and her family run it. They wanted to grow their brick staining work, a service most homeowners have never heard of. Not just in Indianapolis, but in 7 more towns where they had no presence. No reviews and no site pages. So they wanted a website just for brick staining.

The goal was simple. Someone in any of those seven towns searches "brick staining near me." Bramwell-McKay shows up, and the phone rings.

Kate and I worked on it side by side. We started with her goals for the business, who the company is and how they work. We went deep before building anything, so the site would be truly useful. The first lead from the new site came in 2 weeks after it went live.

What was built

  • A brick staining site of its own, apart from the main masonry site. So every page is about one service.
  • A page for each of the 7 towns: local photos, service details and a call button.
  • Articles that answer what people ask before they buy. Cost, how long it lasts, stain versus paint, before and after.
  • Google Business Profile set up for the new area. Linked to the site.

How fast it moved

  • Weeks 1 to 6Strategy calls with Kate, then the build. The site, the 7 town pages, the first articles and the Google Business Profile.
  • Week 6The new site goes live.
  • Week 8First lead, through the form on the new site. Two weeks after launch.

What the searches look like now

Google search for brick staining Indianapolis. Google's AI overview names Bramwell-McKay Brick Staining first under top providers in Indianapolis, and its site is the first source listed.
Google, "brick staining Indianapolis," October 2026. The AI overview names Bramwell-McKay first and cites its site first.
ChatGPT, logged out, asked for the best brick staining company in Indiana. Number 1 of its top 3 is Bramwell-McKay Brick Staining, best overall for a whole-home transformation.
ChatGPT, logged out, "best brick staining company in Indiana." Bramwell-McKay is number 1 of its top 3.
Two Bramwell-McKay technicians in helmets and harnesses on a lift, working along the stone band of a cream brick building
The work behind the rankings: the Bramwell-McKay crew staining the stone band of a commercial building.

Results

  • 7new towns on page 1 of Google for brick staining. Zero presence before launch.
  • 1.5 mofrom launch to page 1 in all seven.
  • #1on Google by month 3.

What it cost

This site runs on a custom deal with the client, based on commission. The terms stay between us. The same build on the Tenfold Local Base plan is $1,000 to start. Then it is $350 a month at founding rates. See pricing.

What's next

Next: more towns. Before and after photos for each town. Then the first owner voice note articles. The numbers on this page update monthly.

Read the Wacky Weedeating case study for the original plan, or the Sonora Brush Clearing launch log for a site in its first weeks. Or read Vazul's story for why it works. Every site we have built is in the Tenfold Local portfolio. The local SEO blog for trades businesses shows how we got these numbers.

See plans and pricing Book a call